Akbank: It's a Young Country (B)


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  • Product Description

    Changes in the external environment and internal responses to these changes demonstrate the impact of government policies and administration on the strategic and tactical options for businesses – government decisions can produce unanticipated threats as well as provide unforeseen opportunities for businesses. This case looks at the provision of financial services both when a banking system is weak and inefficient and when it is liquid, solvent, and highly competitive, seen through the lens of Akbank’s adaptation to the evolution of Turkey’s banking sector. Of special interest are the effects on financial depth and financial inclusion of a commercial bank’s efforts to align its internal capabilities with external opportunities.

    Learning Objective:
    After the 2001 financial crisis in Turkey, the consolidation of domestic banks, entrance of foreign banks, and steps taken by the government in strengthening the banking sector made the banking sector much more competitive. This case (Part B) can be used to analyze the best course of action that Akbank should take in maintaining its lead in the market.

  • Other Details

    Publication Date: January 27, 2010
    HKS Case Number: 1912.0
    Case Author: Jay Rosengard
    Faculty Lead: Jay Rosengard
    Pages (incl. exhibits): 33
    Setting: Europe, Turkey
    Language: English
    Funding Source: M-RCBG and The American Turkish Society
    _year: 2010-2015
    _pages: 25+
    _geography: Europe
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