Abstract:
During her lunch break, Eileen Shanahan, HEW assistant secretary for public affairs, learns that the first annual report of HEW's inspector general, due to be published the next day, will claim that HEW "wastes seven billion dollars a year." The bearer of this news is Robert Wilson, public affairs manager for the inspector general's office. Worried about how the report will affect HEW, Wilson has asked the report's author, Inspector General Tom Morris, to issue an explanatory press release along with the report; but Morris has refused, claiming that the report is straightforward analysis for Congress and needs no accompanying press release. The case examines the series of events leading up to the publication of the report and ends with HEW Secretary Joseph Califano trying to decide how to handle press coverage of the report.
Learning Objective:
This case may be used as a vehicle to discuss press relations. How should public managers frame an issue for the media? How should they explain the subtleties of scores of programs in the short space of a press release? When should they hold a press conference? How much blame, if any, should a manager accept? The case also illustrates the personal and institutional factors that lead to public relations problems.
