Abstract:
In 2008, Du and Lu, two experienced professional volunteers passionate about improving the state of mental health and well being among Chinese youth, founded Growing Home in Beijing, China. The nonprofit organization has since evolved from teaching children that have migrated to big cities from rural areas, to focusing on developing bedtime stories particularly for children in rural residential schools. As the demand for Growing Home’s program expands, they face a decision on the organization’s next step forward. Despite struggling with conflicts such as a lack of expertise and experience in commercializing the program, and establishing relationships with the government and other NGOs, the team is determined to reach the later stages of an ambitious 7-stage timeline designed to scale the NGO’s social impact, and ultimately create significant institutional changes within China’s education system.
Learning Objective:
Analyze and discuss how an organization can scale change in the NGO sector, particularly in emerging economies such as China. The importance of stakeholder management and organization design in achieving scaling objectives. Understanding the evolution and current state of China's nongovernmental sector.
