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Abstract: This case traces the efforts of a variety of individuals, in and out of government, to solve the lead poisoning problem in New York City. Part A explains the problem of lead poisoning in urban areas and outlines the efforts of activists to force the New York City government to address the issue. It concludes with the 1969 appointment of Gordon Chase as health services administrator and Mayor John Lindsay's declaration that solving the problem would be a high priority for the city. Part B of this case (case number 124.0) examines Chase's attempts to battle lead poisoning, detailing both the political and administrative realities of this campaign.
Learning Objective: The case demonstrates the importance of feasibility estimation and implementation analysis in successful public policy. The case also illustrates the power available through public mobilization.