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Abstract: A program originated in Los Angeles to bring police officers, preaching an anti-drug message, to public school classrooms, not only seems to show promise but spreads quickly across the US. Is the idea itself so good that others simply rush to emulate it? Or is the program designed in such a way that school and police departments in a variety of jurisdictions have their own incentives to adopt DARE? This Innovations in State and Local Government case explores the reasons for which and the ways in which program ideas spread across localities in a democratic system.