Stepping Up to the 'Net: The Land Trust Alliance's Efforts to Make Strategic Use of the Internet

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  • Product Description

    Abstract:
    This case focuses on the challenges faced by the managers of a growing conservation nonprofit who are striving to make strategic use of the Internet. Well beyond simply posting static "brochureware" on the World Wide Web, these managers are working to serve several types of users: internal users, who need intranet applications to coordinate the operations of diverse departments and regional offices; an extended group of members and affiliated organizations who have specific needs for password-protected information and education service applications (i.e., extranet applications); and the general public, who come to the organization's site for information and services (i.e., Internet applications). The case examines how selected uses of information technology tools, in conjunction with more traditional means of collaboration and communication, can be of critical importance in enabling the organization to pursue its mission.

    Learning Objective:
    The case examines how selected uses of information technology tools, in conjunction with more traditional means of collaboration and communication, can be of critical importance in enabling the organization to pursue its mission

  • Other Details

    Publication Date: July 01, 2000
    Teaching Plan: Available with Educator Access
    HKS Case Number: 1581.0
    Case Author: James N. Levitt
    Pages (incl. exhibits): 22
    Setting: United States
    Language: English
    Funding Source: The Virginia Wellington Cabot Foundation
    _year: 2000-2009
    _pages: 16-25
    _geography: US & Canada
  • Warranty Information

    /review/1581.0.EducatorCopy.pdf, /teachingplan/1581_2.pdf

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