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Abstract: Under increasing regulatory pressure to reduce air pollution emissions from its oil refineries, the southern California-based Unocal Corporation comes up with what it believes is a different approach to the same clean air goal: it begins a program to buy and scrap older cars, manufactured before stricter tailpipe emissions standards. This program design case describes Unocal's optimistic vision of its program and invites discussion as to implementation problems and complications which might ensue, how they might be nipped in the bud and, ultimately, assessment of whether such a scheme makes sense. An epilogue tracks the near-term success of the program and its influence on the 1990 Clean Air Act.