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Abstract: This case tells the story of what happens when a state program becomes so popular that other states wish to replicate it and ask the officials responsible for developing it to serve as consultants to the process. In describing the Michigan program known as Families First--an effort to reduce expensive foster care placements through extensive counseling aimed at keeping children and parents, even in troubled homes, together--the case raises a series of questions. What incentives do career officials have to travel to other jurisdictions to promote their programs? What are the ground rules, financial and otherwise, under which such consulting should operate? What are the key elements to emphasize in explaining a successful initiative to others who are considering emulating it? This case follows one Michigan "Families First" official as he prepares for and reflects upon a trip to New Jersey.