Teaching Case - Where Latin America Meets Brooklyn: ACCION International’s Effort to Import Microlending to the United States (Sequel)

Where Latin America Meets Brooklyn: ACCION International’s Effort to Import Microlending to the United States (Sequel)

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  • Product Description

    Abstract:
    ACCION International, well-known for its successful "microlending" to small entrepreneurs in Latin America, sets out to replicate is success among the poor in the United States. But when the major international non-profit organization sets up shop in Brooklyn, it finds it difficult to find customers. That difficulty does not appear to reflect a lack of interest in entrepreneurship. Illegal loan sharks, among others, are doing a brisk business among the populations which ACCION has targeted.

    Learning Objective:
    This case focuses on marketing issues faced by non-profit managers, including the assessment of competition, attitudes of potential customers, and the challenges of replicating successful programs in new venues.

  • Other Details

    Publication Date: January 01, 1996
    HKS Case Number: 1354.1
    Case Author: John Buntin
    Faculty Lead: Christine Letts and Peter Zimmerman
    Pages (incl. exhibits): 28
    Setting: United States
    Language: English
    _year: Older than 2000
    _pages: 25+
    _geography: US & Canada
  • Warranty Information

    /review/1354.1.EducatorCopy.pdf

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