Danone North America: The World’s Largest B Corporation

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  • Product Description

    Abstract:
    This case study examines the B Corp certification process of Paris-based food products company Danone’s North American business. With $6 billion in sales, in 2018 Danone NA became the largest Certified B Corp in the world by a factor of two. The certification of this massive entity created many strategic and logistical challenges for both Danone and B Lab, the non-profit that certifies B Corps. B Corp certification assesses a company's social and environmental performance, and so the case study provides an opportunity to discuss an on-the-ground example of how some of the largest companies in the world are becoming more accountable to the general public. Furthermore, looking forward, students can analyze how the system that B Lab set up to certify mostly smaller and medium-size organizations can be improved in order enable larger organizations to join the B Corp movement. More generally, a key question is about consumer awareness and support. When will large numbers of consumers start making purchases based on their social and environmental values?

    Learning Objective:
    To examine how the B Corp movement is expanding to large corporations, and thereby creating a viable alternative form of capitalism. More generally, the case study also examines challenges inherent in large-scale institutional and social change efforts.

     

  • Other Details

    Publication Date: April 26, 2019
    HKS Case Number: 2156.0
    Case Author: Christopher Marquis, Effie Sapuridis
    Faculty Lead: Christopher Marquis
    Pages (incl. exhibits): 29
    Setting: United States
    Language: English
    _year: 2018-2019
    _pages: 25+
    _geography: US & Canada
  • Warranty Information

    /review/2156_0_EducatorCopy.pdf

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