Abstract:
These 3 podcasts are part of the Lobbying and Advocacy: Theory and Practice course and feature Professor Mark Fagan in conversation with leading practitioners in the field of lobbying. In addition, students will be able to watch video guidance from Director of the HKS Communications Program, Jeff Seglin on how to craft compelling op-eds.
Materials in this course are designed to help students understand how lobbying and advocacy impact the making of public policy. In doing so students will explore the power of persuasion, as well as the skills necessary to build an effective advocacy campaign. As part of the course, students will also investigate the ethics and regulation associated with lobbying. The course concludes by looking at the future of lobbying. The focus of the course is the United States, where lobbying is professionalized and transparent. Nevertheless, it briefly covers how lobbying is used in other geographies.
The three distinct elements in this course (video lectures, simulations, and podcasts) can be taught individually or as a package. They bring together the theory and practice of lobbying to help students gain a deeper understanding of this important function.
Learning Objective:
The learning objectives of this course are the following:
1. Understand how lobbying and advocacy impact policy making.
2. Explore the historical context for the development of lobbying and advocacy in the US and around the globe.
3. Learn the regulatory environment that surrounds lobbying and advocacy.
4. Develop an effective lobbying and advocacy strategy/campaign.
