Case #2226.9

Lobbying and Advocacy: Theory and Practice Video Lectures

Publication Date: August 10, 2021
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These 14 video lectures are part of the Lobbying and Advocacy: Theory and Practice course. For the purpose of this course, a range of issues, from the history of lobbying to regulating the industry, and from lobbying in various geographic locations to the future of lobbying, have been distilled into five modules. Each of the modules features a set of associated video lectures (ranging from 5 to 35 minutes in length).

Materials in this course are designed to help students understand how lobbying and advocacy impact the making of public policy. In doing so students will explore the power of persuasion, as well as the skills necessary to build an effective advocacy campaign. As part of the course, students will also investigate the ethics and regulation associated with lobbying. The course concludes by looking at the future of lobbying. The focus of the course is the United States, where lobbying is professionalized and transparent. Nevertheless, it briefly covers how lobbying is used in other geographies.

The three distinct elements in this course (video lectures, simulations, and podcasts ) can be taught individually or as a package. They bring together the theory and practice of lobbying to help students gain a deeper understanding of this important function.

Learning Objective:
The learning objectives of this course are the following:

1. Understand how lobbying and advocacy impact policy making.
2. Explore the historical context for the development of lobbying and advocacy in the US and around the globe.
3. Learn the regulatory environment that surrounds lobbying and advocacy.
4. Develop an effective lobbying and advocacy strategy/campaign.

Other Details

Teaching Plan:
Available with Educator Access
Case Authors:
Mark Fagan
Faculty Lead:
Mark Fagan
Pages (incl. exhibits):
United States