Marketing and Communication

Today's leaders must have an ability to communicate clearly and persuasively. The teaching cases in this section ask students to confront a range of difficult leadership scenarios where communication is key to success.   Also included are marketing cases focused on the importance of understanding the characteristics and needs of key customers in order to meet social or public goals.

  • Teaching Case - Privatization of Telecommunications in Peru (Sequel)

    Privatization of Telecommunications in Peru (Sequel)

    $2.45

    Publication Date: January 01, 1998

    When the administration of Peru president Alberto Fujimori embarks on an ambitious privatization program, it turns inevitably to the nation's creaking telephone system. With but 2.5 phone lines per 100 persons, Peru, in the mid-1990s, had the...

  • Teaching Case - Privatization of Telecommunications in Peru

    Privatization of Telecommunications in Peru

    $3.95

    Publication Date: January 01, 1998

    When the administration of Peru president Alberto Fujimori embarks on an ambitious privatization program, it turns inevitably to the nation's creaking telephone system. With but 2.5 phone lines per 100 persons, Peru, in the mid-1990s, had the...

  • Teaching Case - Dealing with a Changing Environment (B)

    Dealing with a Changing Environment (B)

    $3.95

    Publication Date: January 01, 1997

    At a time, in the early 1980s, when Peru is wracked by leftist terrorism and hampered by weak central government, the Foundation for the Protection of the Environment (FPCN), founded by a group of Peru's leading biologists, becomes a vehicle...

  • Teaching Case - Dealing with a Changing Environment (A)

    Dealing with a Changing Environment (A)

    $3.95

    Publication Date: January 01, 1997

    At a time, in the early 1980s, when Peru is wracked by leftist terrorism and hampered by weak central government, the Foundation for the Protection of the Environment (FPCN), founded by a group of Peru's leading biologists, becomes a vehicle...

  • Classic Case - The Reagan Administration and Lebanon

    The Reagan Administration and Lebanon

    Free

    Publication Date: January 01, 1988

    When Israel invaded Lebanon in June 1982, the United States became deeply involved: first by sending a special envoy to broker a withdrawal of PLO forces from Beirut (a withdrawal supervised in part by US marines); then by helping Christian...

  • Classic Case - The Urban League and the Youth Subminimum Wage

    The Urban League and the Youth Subminimum Wage

    Free

    Publication Date: January 01, 1986

    In the spring of 1984, despite the economy's spectacular recovery from a severe recession, teenage unemployment remained a major problem: 19.4 percent of all teenagers and 44.8 percent of black youth, were jobless. At the urging of the Reagan...

  • Classic Case - Wage and Price Controls (A): The Debate in 1980

    Wage and Price Controls (A): The Debate in 1980

    Free

    Publication Date: January 01, 1983

    When inflation reached 18 percent in 1980, a groundswell of public opinion clamored for mandatory wage and price controls. President Carter steadfastly refused, citing consensus among government leaders and economists that America's previous...

  • Classic Case - Frances Perkins, Secretary of Labor

    Frances Perkins, Secretary of Labor

    Free

    Publication Date: January 01, 1981

    During her study at Mount Holyoke in the early twentieth century, Frances Perkins, daughter of the Yankee middle class, learned about the horrors of industrial America and decided to devote her life to social reform. This case offers a brief...