Marketing and Communication

Confronting the Unequal Toll of Highway Expansion: Oni Blair, LINK Houston, & the Texas I-45 Debate (A)

Publication Date: April 6, 2023

 In this political strategy case, Oni K. Blair, newly appointed executive director of a Houston nonprofit advocating for more equitable transportation resources, faces a challenge: how to persuade a Texas state agency to substantially...

Making Place for Migrants: Housing Asylum Seekers in the Netherlands

Publication Date: November 7, 2022

 Mid-2015, hundreds of thousands of people fleeing the Near East sought asylum in the European Union. At the spike of the influx, over 4,000 asylum seekers, most from war-torn Syria, were landing in the Netherlands each week. The Dutch...

Confronting the Unequal Toll of Highway Expansion: Oni Blair, LINK Houston, & the Texas I-45 Debate (B)

Publication Date: April 6, 2023

 In this political strategy case, Oni K. Blair, newly appointed executive director of a Houston nonprofit advocating for more equitable transportation resources, faces a challenge: how to persuade a Texas state agency to substantially...

"Reinventing" the Command: General Janet Wolfenbarger's Values-Based Leadership Drives Change at the United States Air Force

Publication Date: May 12, 2016

Due to proposed long-term cuts in the United States Department of Defense (DOD) budget, the DOD prioritized improving efficiencies, reducing overhead, and eliminating redundancies within its many commands. Accordingly, the Commander of Air Force...

Marketing - A Tool to Create Public Value

Publication Date: April 2, 2015

This note provides an overview of the elements of marketing strategy, and explains how they can be applied in the public and not-for-profit sectors. Elements necessary for a successful marketing strategy (segmentation, pricing (including price...

On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe

Publication Date: March 04, 2015

European municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems...

Wellness is Everyone's Business: Public-Private Partnerships for Health in Minnesota

Publication Date: August 29, 2014

Like many other states at the time, Minnesota found itself facing several serious long-term public health challenges in the mid- and late-2000s, including rapidly rising health care costs and residents' increasing vulnerability to chronic...

Social Media and the Planned Parenthood/ Susan G. Komen for the Cure Controversy

Publication Date: December 07, 2012

In the early afternoon of Tuesday, January 31, 2012, the Associated Press released what would soon become a major news story, writing: The nation's leading breast-cancer charity, Susan G. Komen for the Cure, is halting its partnerships with...

Confronting a Pandemic in a Home Rule State: The Indiana State Department of Health Responds to H1N1

Publication Date: December 03, 2012

When Indiana State Health Commissioner Dr. Judy Monroe learned of the emergence of H1N1 (commonly referred to as Swine Flu) in late April 2009, she had to quickly figure out how to coordinate an effective response within her states highly...

Inciting a Computer Revolution in Health Care: Weighing the Merits of the Health Information Technology Act

Publication Date: April 04, 2011

This case poses the question: given what was known at the time of its adoption, in February 2009, was the federal Health information Technology for Economic and Clinical Health Act good public policy? The HITECH Act, included in President Barack...

Inciting a Computer Revolution in Health Care: Implementing the Health Information Technology Act

Publication Date: April 04, 2011

This case poses the question: given the ambitious goals of the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act and the hurdles to its successful implementation, how should incoming National Coordinator for Health...

Creating and Managing Economic Competitiveness: The Saudi Arabia General Investment Authority

Publication Date: May 18, 2010

The Saudi Arabia General Investment Authority (SAGIA) is an agency established in 2000 to improve the business environment and encourage foreign investment in the Kingdom of Saudi Arabia. This agency was created out of the Kingdom's landmark...