Marketing and Communication

Today's leaders must have an ability to communicate clearly and persuasively. The teaching cases in this section ask students to confront a range of difficult leadership scenarios where communication is key to success.   Also included are marketing cases focused on the importance of understanding the characteristics and needs of key customers in order to meet social or public goals.

  • Classic Case - Extending the Red Line to Arlington (B)

    Extending the Red Line to Arlington (B)

    Free

    Publication Date: January 01, 1987

    Federal financing of state and local public works and development projects has made possible a wide array of improvements that otherwise might not have been made in US metropolitan areas. Yet these projects have left a mixed legacy in some...

  • Classic Case - Extending the Red Line to Arlington (A)

    Extending the Red Line to Arlington (A)

    Free

    Publication Date: January 01, 1987

    Federal financing of state and local public works and development projects has made possible a wide array of improvements that otherwise might not have been made in US metropolitan areas. Yet these projects have left a mixed legacy in some...

  • Classic Case - Helms-Hunt Senate Race (D)

    Helms-Hunt Senate Race (D)

    Free

    Publication Date: January 01, 1986

    The 1984 race between incumbent North Carolina Senator Jesse Helms and Governor Jim Hunt was the country's most expensive and, arguably, meanest Senate race to date. In 1982, Jim Hunt was leading the polls with a 14 to 20 point margin. Two years...

  • Classic Case - Helms-Hunt Senate Race (C): Phase II

    Helms-Hunt Senate Race (C): Phase II

    Free

    Publication Date: January 01, 1986

    The 1984 race between incumbent North Carolina Senator Jesse Helms and Governor Jim Hunt was the country's most expensive and, arguably, meanest Senate race to date. In 1982, Jim Hunt was leading the polls with a 14 to 20 point margin. Two years...

  • Classic Case - Helms-Hunt Senate Race (B): Phase I

    Helms-Hunt Senate Race (B): Phase I

    Free

    Publication Date: January 01, 1986

    The 1984 race between incumbent North Carolina Senator Jesse Helms and Governor Jim Hunt was the country's most expensive and, arguably, meanest Senate race to date. In 1982, Jim Hunt was leading the polls with a 14 to 20 point margin. Two years...

  • Classic Case - Helms-Hunt Senate Race (A): Preview

    Helms-Hunt Senate Race (A): Preview

    Free

    Publication Date: January 01, 1986

    The 1984 race between incumbent North Carolina Senator Jesse Helms and Governor Jim Hunt was the country's most expensive and, arguably, meanest Senate race to date. In 1982, Jim Hunt was leading the polls with a 14 to 20 point margin. Two years...

  • Classic Case - Covering Oliver Sipple (B)

    Covering Oliver Sipple (B)

    Free

    Publication Date: January 01, 1986

    This case describes the press coverage of Oliver Sipple, the man who stopped Sara Jane Moore from shooting President Ford in San Francisco in September, 1975. Sipple was aggressively pursued by the press after the incident, especially on the...

  • Classic Case - Covering Oliver Sipple (A)

    Covering Oliver Sipple (A)

    Free

    Publication Date: January 01, 1986

    This case describes the press coverage of Oliver Sipple, the man who stopped Sara Jane Moore from shooting President Ford in San Francisco in September, 1975. Sipple was aggressively pursued by the press after the incident, especially on the...

  • Classic Case - The Urban League and the Youth Subminimum Wage

    The Urban League and the Youth Subminimum Wage

    Free

    Publication Date: January 01, 1986

    In the spring of 1984, despite the economy's spectacular recovery from a severe recession, teenage unemployment remained a major problem: 19.4 percent of all teenagers and 44.8 percent of black youth, were jobless. At the urging of the Reagan...