Marketing and Communication

Today's leaders must have an ability to communicate clearly and persuasively. The teaching cases in this section ask students to confront a range of difficult leadership scenarios where communication is key to success.   Also included are marketing cases focused on the importance of understanding the characteristics and needs of key customers in order to meet social or public goals.

  • Teaching Case - Deciding to Use Force in Grenada

    Deciding to Use Force in Grenada

    $3.95

    Publication Date: January 01, 1986

    In late October 1983, United States military forces landed on the Caribbean island-nation of Grenada—the first time U.S. forces had intervened in their own hemisphere in a generation. The United States' immediate concern was the safety of...

  • Teaching Case - Press and the Neutron Bomb: Summary Intro

    Press and the Neutron Bomb: Summary Intro

    $3.95

    Publication Date: February 01, 1984

    In June 1977, a page-one Washington Post story disclosed that the Carter administration budget contained funding for production of enhanced radiation warheads: the so-called neutron bomb. In April 1978, following mass protests in several West...

  • Classic Case - Ronald Reagan and Tax Exemptions for Racist Schools

    Ronald Reagan and Tax Exemptions for Racist Schools

    Free

    Publication Date: January 01, 1984

    In January 1982, the Reagan administration reversed a Nixon-era policy, the effect of which would grant tax exemptions to racially discriminatory schools. The change was developed by lawyers at the Treasury and Justice Departments, who believed...

  • Classic Case - Future of Los Alamos City Electric Utility System (Sequel)

    Future of Los Alamos City Electric Utility System (Sequel)

    Free

    Publication Date: January 01, 1984

    The county of Los Alamos operates a small electric utility. Its largest customer, a national laboratory, faces intense pressure to reduce its payments-in-lieu-of-taxes to the county while at the same time it needs electricity at low cost to...

  • Classic Case - Future of Los Alamos City Electric Utility System

    Future of Los Alamos City Electric Utility System

    Free

    Publication Date: January 01, 1984

    The county of Los Alamos operates a small electric utility. Its largest customer, a national laboratory, faces intense pressure to reduce its payments-in-lieu-of-taxes to the county while at the same time it needs electricity at low cost to...

  • Classic Case - Selling the Reorganization of the Post Office (Sequel)

    Selling the Reorganization of the Post Office (Sequel)

    Free

    Publication Date: January 01, 1984

    In 1969, President Nixon's Postmaster General, Winton Blount, set out to reorganize the Post Office by turning it into a government corporation. Aware that the Congress and the postal unions liked the old system, were well served by it, and...

  • Classic Case - Selling the Reorganization of the Post Office

    Selling the Reorganization of the Post Office

    Free

    Publication Date: January 01, 1984

    In 1969, President Nixon's Postmaster General, Winton Blount, set out to reorganize the Post Office by turning it into a government corporation. Aware that the Congress and the postal unions liked the old system, were well served by it, and...

  • Classic Case - Paul A. Samuelson

    Paul A. Samuelson

    Free

    Publication Date: January 01, 1983

    This case offers a third portrait, one of an American Keynesian, to supplement those on John Maynard Keynes and Milton Friedman. Outlining his historical, national, economic, and educational background, and his experience with applied economics,...

  • Classic Case - Wage and Price Controls (B): The Nixon Controls

    Wage and Price Controls (B): The Nixon Controls

    Free

    Publication Date: January 01, 1983

    When inflation reached 18 percent in 1980, a groundswell of public opinion clamored for mandatory wage and price controls. President Carter steadfastly refused, citing consensus among government leaders and economists that America's previous...

  • Classic Case - Wage and Price Controls (A): The Debate in 1980

    Wage and Price Controls (A): The Debate in 1980

    Free

    Publication Date: January 01, 1983

    When inflation reached 18 percent in 1980, a groundswell of public opinion clamored for mandatory wage and price controls. President Carter steadfastly refused, citing consensus among government leaders and economists that America's previous...