Marketing and Communication

Today's leaders must have an ability to communicate clearly and persuasively. The teaching cases in this section ask students to confront a range of difficult leadership scenarios where communication is key to success.   Also included are marketing cases focused on the importance of understanding the characteristics and needs of key customers in order to meet social or public goals.

  • Classic Case - Fraud, Abuse and Waste at HEW

    Fraud, Abuse and Waste at HEW

    Free

    Publication Date: January 01, 1983

    During her lunch break, Eileen Shanahan, HEW assistant secretary for public affairs, learns that the first annual report of HEW's inspector general, due to be published the next day, will...

  • Teaching Case - Press and the Neutron Bomb: Abridged

    Press and the Neutron Bomb: Abridged

    $3.95

    Publication Date: January 01, 1983

    In June 1977, a page-one Washington Post story disclosed that the Carter administration budget contained funding for production of enhanced radiation warheads--the so-called neutron bomb. In...

  • Classic Case - Keynes and Friedman on the Great Depression

    Keynes and Friedman on the Great Depression

    Free

    Publication Date: January 01, 1982

    The dispute between John Maynard Keynes and Milton Friedman over economic theory has established many of the parameters for current economic discussion and political action. This case...

  • Classic Case - Frances Perkins, Secretary of Labor

    Frances Perkins, Secretary of Labor

    Free

    Publication Date: January 01, 1981

    During her study at Mount Holyoke in the early twentieth century, Frances Perkins, daughter of the Yankee middle class, learned about the horrors of industrial America and decided to devote...

  • Classic Case - Voting Rights Act of 1965: Summary Case

    Voting Rights Act of 1965: Summary Case

    Free

    Publication Date: January 01, 1980

    This case series examines the events that culminated in the passage of the Voting Rights Act of 1965. Part A traces the development of voting registration drives in Selma, Alabama, and...

  • Classic Case - Central Utah Project (Sequel)

    Central Utah Project (Sequel)

    Free

    Publication Date: January 01, 1978

    This case examines Interior Secretary Rogers Morton's decision to continue construction of the Bonneville unit of the Central Utah Project (CUP), a $2.1 billion multi-purpose water resource...

  • Classic Case - Voting Rights Act of 1965: Sequel

    Voting Rights Act of 1965: Sequel

    Free

    Publication Date: January 01, 1977

    This case series examines the events that culminated in the passage of the Voting Rights Act of 1965. Part A traces the development of voting registration drives in Selma, Alabama, and...