Marketing and Communication

Today's leaders must have an ability to communicate clearly and persuasively. The teaching cases in this section ask students to confront a range of difficult leadership scenarios where communication is key to success.   Also included are marketing cases focused on the importance of understanding the characteristics and needs of key customers in order to meet social or public goals.

  • Teaching Case - Discussing Disaster: Picking up the Pieces (D)

    Discussing Disaster: Picking up the Pieces (D)

    $3.95

    Publication Date: April 01, 1998

    This is both a crisis management communication case and a case about the relationship between civil servants and local government in a fledgling democracy. Set in Hong Kong, the case describes the confluence of events which lead to what is...

  • Teaching Case - Discussing Disaster: Apology? (C)

    Discussing Disaster: Apology? (C)

    $3.95

    Publication Date: April 01, 1998

    This is both a crisis management communication case and a case about the relationship between civil servants and local government in a fledgling democracy. Set in Hong Kong, the case describes the confluence of events which lead to what is...

  • Teaching Case - Discussing Disaster (A)

    Discussing Disaster (A)

    $3.95

    Publication Date: April 01, 1998

    This is both a crisis management communication case and a case about the relationship between civil servants and local government in a fledgling democracy. Set in Hong Kong, the case describes the confluence of events which lead to what is...

  • Teaching Case - Office of the Rail Regulator (Abridged)

    Office of the Rail Regulator (Abridged)

    $3.95

    Publication Date: March 09, 1998

    This case describes the first four years of John Swift's tenure as Britain's Rail Regulator and the issues he faced in the fall of 1997. The post of Rail Regulator had been created by the Railway Act of 1993, as part of a plan to break up and...

  • Teaching Case - Privatization of Telecommunications in Peru (Sequel)

    Privatization of Telecommunications in Peru (Sequel)

    $2.45

    Publication Date: January 01, 1998

    When the administration of Peru president Alberto Fujimori embarks on an ambitious privatization program, it turns inevitably to the nation's creaking telephone system. With but 2.5 phone lines per 100 persons, Peru, in the mid-1990s, had the...

  • Teaching Case - Privatization of Telecommunications in Peru

    Privatization of Telecommunications in Peru

    $3.95

    Publication Date: January 01, 1998

    When the administration of Peru president Alberto Fujimori embarks on an ambitious privatization program, it turns inevitably to the nation's creaking telephone system. With but 2.5 phone lines per 100 persons, Peru, in the mid-1990s, had the...

  • Teaching Case - Bangkok's Second Stage Expressway

    Bangkok's Second Stage Expressway

    $3.95

    Publication Date: January 01, 1997

    This transport privatization case describes the political complications that can accompany a privately-funded infrastructure project. The case tells the story of a Japanese construction firm and its relationship with the government of Thailand...

  • Teaching Case - ABC and Food Lion: A Case Study

    ABC and Food Lion: A Case Study

    $3.95

    Publication Date: January 01, 1997

    The rise of highly-rated nonfiction television programs has sparked concern about the techniques which television producers use to gather images and information. This press ethics case focuses on a particularly controversial technique: the...

  • Teaching Case - Dealing with a Changing Environment (B)

    Dealing with a Changing Environment (B)

    $3.95

    Publication Date: January 01, 1997

    At a time, in the early 1980s, when Peru is wracked by leftist terrorism and hampered by weak central government, the Foundation for the Protection of the Environment (FPCN), founded by a group of Peru's leading biologists, becomes a vehicle...

  • Teaching Case - Dealing with a Changing Environment (A)

    Dealing with a Changing Environment (A)

    $3.95

    Publication Date: January 01, 1997

    At a time, in the early 1980s, when Peru is wracked by leftist terrorism and hampered by weak central government, the Foundation for the Protection of the Environment (FPCN), founded by a group of Peru's leading biologists, becomes a vehicle...