Marketing and Communication

Today's leaders must have an ability to communicate clearly and persuasively. The teaching cases in this section ask students to confront a range of difficult leadership scenarios where communication is key to success.   Also included are marketing cases focused on the importance of understanding the characteristics and needs of key customers in order to meet social or public goals.

  • Classic Case - Voting Rights Act of 1965: Chronology

    Voting Rights Act of 1965: Chronology

    Free

    Publication Date: January 01, 1977

    This case series examines the events that culminated in the passage of the Voting Rights Act of 1965. Part A traces the development of voting registration drives in Selma, Alabama, and examines their role in furthering voting rights legislation...

  • Classic Case - Hunger in America: 1965-1969 (Sequel)

    Hunger in America: 1965-1969 (Sequel)

    Free

    Publication Date: January 01, 1977

    In 1967 Senators Robert Kennedy and Joseph Clark focused national attention on hunger in America with their unscheduled and widely publicized tour of black homes in the Mississippi Delta. This case examines existing federal efforts -- as of...

  • Classic Case - Rowe/Webb Memo and the Election of l948

    Rowe/Webb Memo and the Election of 1948

    Free

    Publication Date: January 01, 1976

    This historic memo, a classic of presidential politics, was the blueprint for the underdog 1948 Truman campaign. The document describes the approach which allowed the Democratic incumbent to fend off challenges from Republican Thomas Dewey, and...

  • Classic Case - Central Utah Project (Supplement)

    Central Utah Project (Supplement)

    Free

    Publication Date: January 01, 1976

    This case examines Interior Secretary Rogers Morton's decision to continue construction of the Bonneville unit of the Central Utah Project (CUP), a $2.1 billion multi-purpose water resource project. Part A outlines the background of the CUP and...

  • Classic Case - Central Utah Project (B)

    Central Utah Project (B)

    Free

    Publication Date: January 01, 1976

    This case examines Interior Secretary Rogers Morton's decision to continue construction of the Bonneville unit of the Central Utah Project (CUP), a $2.1 billion multi-purpose water resource project. Part A outlines the background of the CUP and...

  • Classic Case - Central Utah Project (A)

    Central Utah Project (A)

    Free

    Publication Date: January 01, 1976

    This case examines Interior Secretary Rogers Morton's decision to continue construction of the Bonneville unit of the Central Utah Project (CUP), a $2.1 billion multi-purpose water resource project. Part A outlines the background of the CUP and...

  • Classic Case - Hunger in America: 1965-1969 (A Chronology of Events)

    Hunger in America: 1965-1969 (A Chronology of Events)

    Free

    Publication Date: January 01, 1976

    In 1967 Senators Robert Kennedy and Joseph Clark focused national attention on hunger in America with their unscheduled and widely publicized tour of black homes in the Mississippi Delta. This case examines existing federal efforts -- as of...

  • Classic Case - Voting Rights Act of 1965: Part A: The Selma Campaign

    Voting Rights Act of 1965: Part A: The Selma Campaign

    Free

    Publication Date: January 01, 1975

    This case series examines the events that culminated in the passage of the Voting Rights Act of 1965. Part A traces the development of voting registration drives in Selma, Alabama, and examines their role in furthering voting rights legislation...

  • Classic Case - Voting Rights Act of 1965: Background Note

    Voting Rights Act of 1965: Background Note

    Free

    Publication Date: January 01, 1975

    This case series examines the events that culminated in the passage of the Voting Rights Act of 1965. Part A traces the development of voting registration drives in Selma, Alabama, and examines their role in furthering voting rights legislation...