Marketing and Communication

Language and the Melting Pot: Florida's 1988 "Official English" Referendum

Publication Date: January 01, 1990

This is a case which might inspire discussion both about political strategy and the relation of marginalized cultural groups to the mainstream. It tells the story of a 1988 attempt via referendum to declare English to be the official language of...

Against All Odds: The Campaign in Congress for Japanese American Redress

Publication Date: January 01, 1990

The dramatic story of how the Japanese American community successfully lobbied Congress and the White House for legislation mandating financial compensation for those sent to detention camps in the wake of the attack on Pearl Harbor. The case...

John Lehman and the Press: Reflections on Lehman's Approach (B)

Publication Date: January 1, 1989

A secretary of the navy with a well-defined policy agenda ("the 600-ship navy") and a powerful sense of mission enlists the press as an ally through a series of deft encounters. This case allows for discussion/identification of the key elements...

John Lehman and the Press: Communicating the Robinson Decision (A) (Sequel)

Publication Date: January 1, 1989

A secretary of the navy with a well-defined policy agenda ("the 600-ship navy") and a powerful sense of mission enlists the press as an ally through a series of deft encounters. This case allows for discussion/identification of the key elements...

John Lehman and the Press (A)

Publication Date: January 1, 1989

A secretary of the navy with a well-defined policy agenda ("the 600-ship navy") and a powerful sense of mission enlists the press as an ally through a series of deft encounters. This case allows for discussion/identification of the key elements...

The Reagan Administration and Lebanon

Publication Date: January 01, 1988

When Israel invaded Lebanon in June 1982, the United States became deeply involved: first by sending a special envoy to broker a withdrawal of PLO forces from Beirut (a withdrawal supervised in part by US marines); then by helping Christian...

Mast Bumping in Huey and Cobra Helicopters (Epilogue)

Publication Date: January 01, 1988

The Huey and Cobra US Army helicopters carried thousands of American soldiers during the war in Vietnam. Developed by the Bell Helicopter Company, they were, by and large, safe and reliable. But, both in combat and in peacetime use following...

Mast Bumping in Huey and Cobra Helicopters

Publication Date: January 01, 1988

The Huey and Cobra US Army helicopters carried thousands of American soldiers during the war in Vietnam. Developed by the Bell Helicopter Company, they were, by and large, safe and reliable. But, both in combat and in peacetime use following...

Siege Mentality: ABC, the White House and the Iran Hostage Crisis

Publication Date: January 01, 1988

The Iran hostage crisis of 1979-80 drew an unprecedented amount of press coverage in the US, especially from the major networks, which devoted a third of their time to the hostage story during the first six months. Of the three networks, ABC...

Managing Environmental Risk: The Case of Asarco (Sequel)

Publication Date: January 01, 1988

In July 1983, EPA Administrator William Ruckelshaus issued proposed regulations to control arsenic emissions from copper smelting and glass manufacturing plants. At the same time, he announced that EPA would involve residents of the Tacoma,...

Managing Environmental Risk: The Case of Asarco

Publication Date: January 01, 1988

In July 1983, EPA Administrator William Ruckelshaus issued proposed regulations to control arsenic emissions from copper smelting and glass manufacturing plants. At the same time, he announced that EPA would involve residents of the Tacoma,...

Breaking the Bad News: Divad

Publication Date: January 01, 1988

Between 1977 and 1985, the US Army invested almost $2 billion in the Divisional Air Defense, better known as Divad. The Army believed this modified tank, jammed with expensive computers, radar, and other high-tech gear, would protect frontline...